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Office of Community Engagement

The Office of Community Engagement is responsible for the coordination and oversight of the district's public relations, communications, community outreach, as well as all system and school events. Each school in the district has a designated School Communications Specialist working in coordination with the Office of Community Engagement, and five high school students serve in the role of public relations interns reporting to the Director of CE.

With an overarching goal of connecting people through a shared interest of education, the Office of Community Engagement values open, honest communication with all stakeholders and believes in cultivating positive working relationships with students, parents/guardians, employees, community members, business leaders, and the media. Lumpkin County Schools is strongest when all stakeholders are well-informed and engaged participants in the educational process.

Jason Lemley

Jason D. Lemley, Director of Community Engagement

Jason D. Lemley is a product of Dahlonega, Georgia and the Lumpkin County School System. Having attended the school system in which he works from kindergarten through high school graduation, Mr. Lemley went on to receive his bachelor’s degree in English Education from the University of Georgia. Throughout his professional career as an educator, Lemley attended the University of North Georgia (formerly North Georgia College & State University) receiving both his Master’s Degree in English and an Educational Specialist Degree in School Leadership. Today, Mr. Lemley is in his second year as a doctoral student at the University of Alabama studying Educational Administration and Policy with an expected graduation date of December 2023. Mr. Lemley serves as the Director of Community Engagement and CTAE for Lumpkin County Schools.

Strategic Goal Area II: Parent and Community Engagement
Performance Objectives & Measures

Develop Community Relationships

Initiative 1 - Collaboration

Action Steps:
- Promote intergovernmental partnerships and community involvement
- Participate in community forums
  - State of Education
- Promote LCSS in community and service organizations

Initiative 2 - Messaging and Branding

Action Steps:
- Provide strategic marketing council to all Lumpkin County Schools and the district office to promote a unified look, vision, and message coming from the system
- Establish consistent communication frequency and methodology (build staff capacity)
  - Staff E-Newsletters: Parent Engagement
- Create flyers with common themes, messages, and clear branding that comes from the district office
  - Q1 Flyers Coming Soon

Communicate the District's Goals, Objectives, and Programs

Initiative 1 - Communication Tools

Action Steps:
- Utilize social media to highlight district success
- Maintain Lumpkin County School System websites with accurate information
- Utilize Apptegy/Thrillshare tools for call-outs, SMS messages, live feed, and news features on websites and social media
- Develop, implement and maintain a district app

Initiative 2 - Relationships with Outside Media Sources

Action Steps:
- Share information through press releases, briefings, and photo opportunities
- Invite press to campus activities and special events

Improve Employee Communication

Initiative 1 - School Communication Teams

Action Steps:
- Provide group and individual training for web content management with school administrators and school communications designee
  - School Communications Specialist Job Description
  - Public Relations Intern Job Description
- Provide training for School Governance Teams

Initiative 2 - Messaging with Stakeholders

Action Steps:
- Conduct media training with new teachers and new administrators annually
- Implement SchoolStatus as the tool for all teacher-to-parent and teacher-to-student two-way communication
- SchoolStatus Case Study Report for Lumpkin County Schools

Analytics & Insights for 2021-2022

Q1: July-October 2021

2021 Q1 Scoreboard

LCSS Q1

LCHS Q1

LCMS Q1

BES Q1

LBES Q1

LBES Q1